The global subscriber base of Internet Protocol Television (IPTV) service is expected to expand rapidly by 2010, inciting a competition between both old and new video providers.
Internet Protocol digital television (IPTV) market is evolving by telecom service providers. So the set-top boxes manufacturers need to keep the options open. IPTV can become a huge market in near future but currently it's only a clutter of competing rivals. The handful of software and hardware elements that are used to make IPTV environment are supplied by a large number of supplier companies. Therefore, an IP-STB has to adapt itself to the specific IPTV ecosystem in which it is employed.
The global IPTV market is presently in its stage of infancy, i.e. it is deploying basic service only. Second phase of growth will witness the addition of a range of interactive and value-added services. A dramatic integration and improvements in interactivity will come with phase three.
Hence, in this expected strife for subscribers, IPTV operators are providing an emulous video offering merely as an entry cost. Distinction of IPTV services would be required to bring new capabilities to TV-based entertainment and luring subscribers. The fields of differentiation will comprise of:
· Interactivity, like communication, voting, interactive advertising and t-commerce (television commerce)
· Integration across various platforms, voice and data service
· Integration across type of contents i.e. music, gaming, video, data services and user content.
Geographically, Europe is leading the global IPTV market, both for revenue and subscribers. However, Asia will see the faster growth than any other region and will attain the largest subscriber base by this year-end. America will give the highest revenue per user.
For further information about IPTV market, read the report "Global IPTV Market Analysis (2006-2010)" by RNCOS at http://www.rncos.com/Report/IM063.html
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